How To Drive Employee Engagement In This Digital Era

November 7, 2021

Digital transformation is inevitable. In today’s workplace, employees are either shifting to or have already become digital natives. It is also why businesses of all scales are consistently incorporating digital HR systems into a workplace. Companies that have digital leadership streamlined effectively perform better in the marketplace with an engaged workforce. However, driving employee engagement during a digital boom calls for precise planning. Here are 3 solid ways to drive employee engagement in this digital era.

Better Communication
Communication is the key to everything in business and is the same for driving employee engagement in a digital era. Lack of communication is a primary reason why employees quit jobs. They don’t understand how an organization works or what they are supposed to work towards.

Once your company has planned a digital organizational strategy, it has to be communicated to the employee working towards its execution. It is best to include them in the process of planning strategies as well, as it gives them better exposure to the goals of an organization or what it’s striving to achieve. Doing these will also give them a clear vision of what they should be working towards and, thereby, naturally driving employee engagement.

Apart from communicating strategies, consider addressing follow-ups to solve any problems they might be encountering. You can do this with weekly meetings, which will allow employees to discuss any concerns or even give suggestions to speed up results.

Another solution is a centralized HR platform that allows employees to communicate conveniently with leaders or related team members and make information easier to access. This will prevent idle working hours from building up and drive employee engagement seamlessly.

A word commonly used in the digital era is gamification. Gamification, in simple terms, is the application of elements related to playing games, like scoring or competition, primarily as an online technique to encourage engagement within a product or service. The same gaming approach can be beneficial in a learning environment like a workplace to drive employee engagement.

In a workplace, gamification helps leaders deliver a message clear across the team in a way employees can get a better understanding of the expectations of an organization. Gamification can be used to promote a learning environment within the workplace and even for training and development.

Getting teams to compete against each other for a specified result can enhance collaboration and engagement better as they work together for a common goal. Sometimes, this doesn’t always have to be pertaining to work. A workplace can also host regular games (outside the working roles) just to build employee engagement within a team and let them donate the cash prize to a non-profit organization.

Allow Flexibility
Time and the advancement of technology have shown that employees don’t have to be at work to get things done. The trust that allows employees to work from home pays off through spiking engagement and productivity levels. Flexibility is something that employees prefer when choosing organizations, especially those from Gen Z.

Be it flexible working hours, policies and perks; flexibility allows employees to take care of themselves and still get work done. When employees are given the freedom to plan their working schedule, they are more likely to work during hours they feel most productive or attentive, thereby driving engagement.

Furthermore, as the rise of HR software has facilitated flexible training options, employees can attend them during hours to concentrate more. Doing this helps them effectively utilize training and effectively execute what they learn to practice at work, thus delivering expected results through improved engagement.